BIKE KINGDOM LENZERHEIDE - BIKE CLANS
In 2019, I was commissioned by Creative Intelligence Agency to create a series of three characters for their client Bike Kingdom Lenzerheide's biking app. The goal was to create a character to represent three riding styles, which users could choose upon setting up the app, which they could then use to see progress, earn rewards and add a competitive element as they biked in the beautiful mountains of Lenzerheide, Switzerland.
Art Director: Niels Schäfer
![](https://cdn.myportfolio.com/d2f7b7384b3e2c33990cc4eef88bf12b/731316e2-4bba-4bab-839c-22d9d9eab692_rw_1200.png?h=c0e62ee35a1705209724028189ca544c)
![](https://cdn.myportfolio.com/d2f7b7384b3e2c33990cc4eef88bf12b/d42f4ce6-5317-4546-95e2-bd3b89d9fde7_rw_1200.png?h=efbcf46d4516840f66d08d4bd2056202)
![](https://cdn.myportfolio.com/d2f7b7384b3e2c33990cc4eef88bf12b/dbfa6cc8-21cc-426e-bdb9-fb2a30c51204_rw_1200.png?h=7281d42a8d3d47f64cecc0e0f39c8f27)
![](https://cdn.myportfolio.com/d2f7b7384b3e2c33990cc4eef88bf12b/8ccc3a89-9d95-43eb-81df-8ef9bb2d6e1b_rw_1200.png?h=4e249909d4b4f1376a956039c75a4fba)
![](https://cdn.myportfolio.com/d2f7b7384b3e2c33990cc4eef88bf12b/118f29f5-e665-4f9a-a07b-dfd64c88dc93_rw_1200.png?h=fe038b09cb62c7a1408e83d3e5028ba4)
![](https://cdn.myportfolio.com/d2f7b7384b3e2c33990cc4eef88bf12b/93f4b5ab-dbca-4276-821d-369e8f33c95d_rw_1200.png?h=995583597ab839ff25724f8b6d43ff1c)
![](https://cdn.myportfolio.com/d2f7b7384b3e2c33990cc4eef88bf12b/63362f1c-b675-412f-ba2e-a22f982c2964_rw_1200.png?h=0714e0d502c670d03f2bfd573b4db367)
Thanks for viewing - see the process behind the illustrations here.